Per Andrén

Senior Creative Advisor, Partner

Stockholm

Per Andrén is an experienced creative professional with a wealth of expertise in roles such as art director, copywriter, project leader, and photographer. With a career spanning work at some of Sweden’s top advertising agencies, Per has since founded his own company, AAD, where he continues to craft impactful creative solutions.

Per has worked with a wide spectrum of clients throughout his career, from emerging startups to large, publicly traded companies. His diverse experience allows him to analyze complex market scenarios quickly and develop effective communication and brand positioning strategies. He seamlessly integrates his skills in idea generation, text, design, and photography to create holistic and compelling solutions tailored to each client’s unique needs.

A notable milestone in Per’s career was his assignment from the Swedish Advertising Association (now the Swedish Communication Agencies) to design the Golden Egg Package for the 34th edition of the Golden Egg Competition. This project, which marked the start of AAD, involved not only marketing the Golden Egg Book – no longer included in membership fees – but also training the Association’s first in-house production artist. The success of this assignment earned Per and his team the opportunity to develop materials for the 35th edition, breaking the rule of not producing the materials two years in a row.

Per’s pragmatic mindset and collaborative spirit make him a trusted partner in the creative process. Known for his commitment to high-quality work, delivered on time, he often advocates for the “less is more” philosophy, ensuring clarity and impact in every project he undertakes.