Per has many years of experience on a senior level as an Art Director, Copywriter, Project leader and Photographer working for some of the most rewarded advertising firms in Sweden and in later years founder and owner of his own company – AAD.
He has worked with varying types of clients from small start up´s, listed companies and international agencies. Per looks quickly at a complex context and often find a smart strategy to work with the client’s market communication and also brand strategy.
In order to find good solutions, Per has a very holistic approach that can include ideas, thoughts, text, form, and photography.
Per is very easy to work with and very appreciated for his pragmatic approach. He sets an honor in delivering on time and he often practices the phrase “less is more”.