Per has many years of experience on a senior level as a Art Director, Copywriter, Project leader and Photographer working for some of the most rewarded advertising firms in Sweden and in later years founder and owner of his own company – AAD.

He has worked with varying types of clients from small start up´s, listed company’s and  international agencies. Per looks quickly at a complex context and often find  smart strategy to work with the clients market communication and also brand strategy.

In order to find good solutions Per has a very holistic approach that can include ideas, thoughts, text, form and photography.

Per is very easy to work with and very appreciated for his pragmatic approach. He sets an honor in delivering on time and he often practice the phrase “less is more”.